Panda Trussardi sets a new record in the long history of the car with the first "luxury Panda".
A new Matt Caffè Italiano Brown livery with contrasting black accents is making its first appearance on the Trussardi special edition which is developed on the Cross base.
Inside is a premium lounge with featuring materials, original nuances and the inimitable sartorial touch of Trussardi on seat belts, steering wheel and upholstery.
Panda Trussardi is a luxurious, democratic master key on four wheels, perfect for heading to the gym or to the theatre, in cities, on the beach or in the mountains with the whole family.
It is also available with all-wheel drive to get out of town and be ready for anything.
Ava Max stars in the new launch campaign of the Panda Trussardi that rewrites the rules of automotive communication adopting an approach more akin to that of the fashion industry.
Fiat Panda, of which more than 7.5 million units have been sold, has been the leader in its segment in Europe since 2003. It was also the best grower in the segment in the first half of 2019 and with the Trussardi special edition is adding exclusive coolness to its famed functionality.
Fiat Panda Trussardi, the first luxury Panda to spring from the partnership between two brands that made history in their respective industries, bringing the best of Italian manufacturing in the world, is debuting today and kicking off the first co-branding operation involving Fiat Panda and a fashion house. True to the functional and cool qualities that have driven it to win the hearts of the general public and proudly tread the streets of Europe, today Fiat Panda is wearing the urban city style of Trussardi.
"Panda can boast 39 years of success and has been the most popular car in Italy for six years. It has been the best-selling city car in Europe since 2003. 7.5 million units have been sold, of which five million of which are still on the road," said Olivier François, President Fiat Brand Global. "It is also a record-breaker. It was the first 4WD city car, the first small car to fit an automatic transmission, the first urban SUV and the first car to climb Mount Everest. Today, we have the first 'luxury Panda', the Panda Trussardi".
"Trussardi was the first Italian brand to take fashion to the general public by organising fashion shows in city squares and in locations close to the people", commented Tomaso Trussardi, Chairman Trussardi. "We have always created products with a unique design and our brand vision is inclusive and multifaceted. Today, Fiat Panda is wearing the Trussardi style and turning itself into a contemporary and functional car with great attention to detail. I am very satisfied with this collaboration and thank the Fiat team for having believed in this project with us", he added.
Trussardi started with leather goods and gloves, developing into a lifestyle brand over time. It was the first fashion brand to take ready-to-wear fashion shows to the city streets and squares to reach out to the general public, who the same people that have always chosen Fiat as their perfect mobility solution. Panda Trussardi was created not unlike a go-to garment, perfect for all occasions and at ease in any situation. It is the ideal choice for customers seeking an exclusive city car or a travel mate capable of responding to the needs of space and mobility of families. It comes with a brilliant 85 hp TwinAir 0.9-litre petrol engine, with front-wheel drive or all-wheel drive, or with the 69 hp 1.2-litre engine.
Panda treads the catwalk and reaches out to new targets
Panda is the model chosen to wear Trussardi. The Cross body, designed for off-road adventure with a touch of style, a must for taking on off-road trails and daily challenges alike, was chosen.
Panda is the best-selling Fiat ever and in its almost 40 years of history has been able to interpret the tastes and desires of the general public, even anticipating their needs. The first Panda 4x4 was launched more than 35 years ago. It was the first all-wheel-drive city car capable of going anywhere. It set one of the many records of Panda to make the smartest solutions, which simplify and improve life at the wheel, affordable for all. And today is doing the same interpreting the unique style of Trussardi. The Panda Cross offers the technical solutions, performance and the exclusivity of an SUV with the external dimensions and agility of a city car. In short, Panda Cross 4x4 is cross-purpose and equipped to overcome every obstacle and respond to all mobility needs. Outfitted by Trussardi, it is now ready to tread the catwalk with confidence. It is not only 4WD. Panda Trussardi is also City Cross bringing together a cool off-road look and all the accessibility typical of a 4x2 useful to escape from the urban routine. In other words, Panda is increasingly cross-purpose and, thanks to its adaptable personality, ready to addresses new targets. From off-roading to maximum connectivity, the leader in its segment continues to explore new territories through special edition capable of expressing its multifaceted character. As it had already done in the past, for instance in the world of democratic connectivity with Panda Waze, the social media for 2.0 driving, and Panda Connected by Wind, equipped with Wi-Fi router to be always connected.
Throughout its long history, Panda has always been known to offer successful, state-of-the-art solutions. Since it was first launched, the Cross look has contributed to making the Panda increasingly European. Today, 40 percent of the Panda model with the Cross look are sold outside Italy, with a 15 percent increase of sales in Europe during the first half of 2019 compared to the same period of 2018. Panda has been the city car leader in Europe - together with the 500 - since 2003, and in 2019 it reasserted its leadership with a share of 14.8%. In addition to being a best seller, it is also the best grower, up +1.8 percentage points of share compared to 2018. It has been steadily in the first three for forty years. Over 7.5 million units have been sold and it is still growing. Data like these confirm a well-known fact. Panda really does have what it takes to land in the world of fashion and sport a Trussardi getup.
The first matt livery in the history of Panda, embellished with the Trussardi logo
The outfits and accessories chosen by the Fiat Style Centre and Trussardi designers interpret the latest trends in fresh, pop and quintessentially Italian fashion and reflect the personality of Panda. The bodywork sports a striking Caffè Italiano Brown livery, available both matt, for the first time in the history of Panda, or metallic. The colour palette also features Gelato White, Cinema Black and Colosseo Grey. Panda is a record-breaking car and the Panda Trussardi is setting the latest one. For the first time, the logo of a partner is present in a distinctive way to emphasise the bond and the values shared by the two brands. The Greyhound symbol is prominent on the third side window, in the middle of the alloy wheels and on the side mouldings.
There are also other exclusive style details, like the black roof bars, the rearview mirror caps, the 15" alloy wheels and the skid plate that characterise the Cross body.
On the inside, Trussardi lettering embellishes the exclusive mats and the seat belts, that incidentally will be the protagonists of the campaign to launch the new Panda Trussardi. New are also the door panel inserts and the brown melange weave on the seat upholstery reproducing the Trussardi logo. The seat sides in black techno-leather are embellished with brown stitching reminiscent of a fashionable dress. The dashboard also sports a new Caffè Italiano Brown finish. The Trussardi logo stands out on the steering wheel, for the first time in the history of Panda.
Panda Trussardi offers unique style but also plenty of technological equipment. One of the most significant features is the Uconnect Mobile radio with support for mobile devices. The "Panda Uconnect" app can be used to interface with the on-board infotainment system, which includes Bluetooth 2.1 technology, audio streaming and voice recognition function and data reading via USB and MP3. Furthermore, the Panda Uconnect app also features the "Find myCar" service, to help remember where the car is parked, and "My Car" for checking the car's parameters, such as scheduled servicing and consulting the owner handbook, as well as direct calls to Fiat Customer Care or roadside assistance. Finally, when activated, the "Object Reminder" function reminds the driver not to leave things in the car after getting out. Panda Trussardi also offers Autonomous City Brake that detects obstacles in front of the car and automatically applies the brakes if the driver does not intervene below 30 km/h as optional equipment. Panda was the first car to introduce this feature into its segment.
The new communication campaign
The launch of the new Panda Trussardi will be accompanied by an innovative marketing campaign that celebrates the unique style of the new Fiat special edition, changing the rules of communications and the positioning of the car. The campaign for the Panda Trussardi is more akin to those of the fashion industry rather than the automotive scene. Panda Trussardi features in the video clip of Ava Max's new single "Torn", which was launched last August 27 on YouTube and aims to replicate the success of over 430 million views of her hit "Sweet but psycho". The Panda Trussardi turns into a cult fashion object in the spot cut from the video clip. In the story, the protagonist played by singer Ava Max wants to steal the Trussardi-branded seat belt, the coolest and most iconic element of the car, at any cost. To succeed in her intent, she uses her Trussardi shoe to smash a window of the car and then cuts off the belt. Removed from the car, the seat belt turns an object of seduction and a fashion accessory worn by the dancing singer. Dancers and walk-on actors wear Trussardi outfits and accessories in the advert, expressing the synergy between everyone's beat, the car and the fashion house in a powerful way. The new language tells about the appreciated, rational features of Panda but positions it as a cool and exciting object. The new advertisement was produced by Movie Magic and directed by Joseph Kahn, who directed video clips for artists such as Lady Gaga, Britney Spears, Taylor Swift, Sting and Shaggy in the past. It is set in Piazza del Duomo in Milan at night. A halo of mystery accompanies the viewer from the very first seconds when Ava's entrance draws attention to the new Panda Trussardi. The story reaches its climax when the action of the protagonist marks the abrupt passage from anticipation to the dynamic atmosphere typical of music videos. Independent Ideas is the creative agency and Erick Loi is the executive creative director of the campaign. The campaign will be released on TV, cinema, print, radio, digital and billboards.
The Alfa Romeo Giulietta Veloce TCR finishes in the top three in Race 1 in China
The three races on the Ningbo circuit featured thrilling challenges, exciting comebacks and plenty of contacts.
In Race 1, Ma Qinghua achieved second place after a battle with Yvan Muller, the French veteran of the category.
Race 2 brought ninth place for Kevin Ceccon, who started from the back of the grid in his Giulietta. He repeated this ninth place in Race 3.
The next meeting is at the end of October at Suzuka in Japan.
The 2019 Alfa Romeo Giulietta Veloce TCR by Romeo Ferraris season restarted after the summer break with the second place achieved in Race 1 by local driver Ma Qinghua, in fierce competition for the number one spot right down to the final bend. Now the Chinese driver is in twelfth place in the table with 128 points.
Overall it was a good weekend for the Romeo Ferraris team, in a race meeting crammed with drama and numerous contacts between the competing cars. Italian driver Kevin Ceccon recorded two ninth places, with a spectacular comeback in Race 2 after starting from the back of the grid in his Alfa Romeo Giulietta.
Developed and built at Opera (Milan), the Alfa Romeo compact car is equipped with a straight 4 engine of 1,742 cc, delivering over 350 HP. After making its track debut in April 2016, and after a subsequent period of development, the Alfa Romeo Giulietta reaped its first successes in the TCR International Series just one year after its launch. In October 2018, the Romeo Ferraris scored a historic victory in the FIA WTCR World Touring Car Cup in Suzuka, Japan. Today, the car is giving fans a crescendo of thrills in the 2019 season, as always under the banner of Alfa Romeo: in June, the Alfa Romeo Giulietta Veloce by Romeo Ferrari won victory in the Australia TRC on the Phillip Island circuit.
The "Myto Alfa Romeo" exhibition is inaugurated at Technik Museum, Sinsheim.
The Technik Museum at Sinsheim (Germany) - which attracts more than a million visitors a year - is hosting a special exhibition with about 40 emblematic products from Alfa Romeo's history.
Legendary racing cars, standard production vehicles, one-off prototypes and technical products, made available by private collectors and the Museo Storico Alfa Romeo - La Macchina del Tempo at Arese.
This afternoon will see the opening ceremony of "Mito Alfa Romeo", a retrospective entirely dedicated to the Milan constructor's history chosen by the Technik Museum at Sinsheim for the inauguration of a new exhibition hall of 3,000 square metres, a choice which confirms the passionate interest in northern Europe, and in Germany in particular, in Alfa Romeo's "mechanical creations" and its amazing human, technological and racing heritage. The exhibition features about 40 products that emblematically represent the Italian brand, founded in 1910, which has become one of the most famous global expressions of Italian excellence. The items on show are from
Museo Storico di Arese - La Macchina del Tempo
and from private collections private and during the exhibition's total run of 12 months some of them will be cyclically replaced with other pieces of inestimable historic worth.
When it opens, the exhibition will include an important selection of pieces from the collection of FCA Heritage - the Department that conserves and promotes the history of the FCA Group's Italian brands - and from the Museo Storico Alfa Romeo: not only legendary racing cars, like the Alfa Romeo SE048SP or the Alfa Romeo 1900 C2, nicknamed the "Disco Volante" ("Flying Saucer"), but also magnificent examples of the finest Italian design, such as the Alfa Romeo 6C 2500 Super Sport with bodywork by Touring. They are accompanied by technical items such as a Formula 1 engine or the innovative Q4 all-wheel drive system adopted on the Alfa Romeo 156. Naturally, the whole exhibition hall tells the story of Alfa Romeo and illustrates its design, including the evolution of the logo over the brand's first 109 years of history. There could be no better location for this amazing retrospective than the Technik Museum at Sinsheim: sited not far from Mannheim and opened in 1981, the museum is home to one of Europe's largest collections of cars, aircraft and vehicles of all kinds, and attracts more than a million visitors every year.
Alfa Romeo 6C 2500 Super Sport (1947)
Born in 1939 together with the other versions of the 6C 2500, like its sisters the top-of-the-range Super Sport was to have its career suddenly interrupted by the outbreak of the Second World War, and to enjoy a second burst of fame in the immediate postwar years.
Until 1946, the Super Sport was only sold as a chassis, leaving customers to provide the bodywork, although there were "standard" versions produced by a few coachbuilders historically close to Alfa Romeo. However, when operations were restarted after the War, an official bodywork version designed and built by Touring appeared in the official price list. Although links to the late Thirties versions were still clear, the model's design underwent continuous, constant evolution, and as the Fifties dawned the car's look had been completely transformed. The quality level, on the other hand, was extremely high and unchanging throughout, with state-of-the-art workmanship and materials.
The car's 2,500 cubic centimetre six cylinder engine turned out 105 HP (81 kW) with the aid of three carburettors.
Alfa Romeo 1900 C2 "Disco Volante" (1952)
In 1952, after withdrawing from Formula 1, Alfa Romeo considered various options for its future involvement in racing. Its head of development, Orazio Satta Puliga, and the design technicians investigated the potential of the Alfa Romeo 1900 with a view to using it as the basis for a racing car to compete in the Sport category, also in response to urging from Max Hoffman, the brand's Californian importer, who was asking Alfa Romeo to come up with a barchetta suitable for racing in the US. They modified the engine, giving it an aluminium block and boosting its displacement to two litres. This increased the power to 116 kW (158 HP), giving a top speed of over 220 km/h. A tubular steel space frame was adopted, while the bodywork was built by Carrozzeria Touring in aluminium with Superlight structure. First to be built, in 1952, were three two-seater spiders with a curb weight of just 824 kilograms. Its futuristic style earned the model the nickname of "Disco volante", or "Flying Saucer".
The car on display is the only one of the chassis with coupé bodywork.
Alfa Romeo SE048 SP (1989) and V1035 engine (1990)
In 1989 Alfa Romeo prepared for its debt in the World Sportscar Championship with assistance from Abarth which, in conditions of the utmost secrecy, developed a prototype on the basis of the Group C regulations. The chassis was in carbon fibre and the bodywork in a composite of carbon fibre and Kevlar. Tests were performed with various engines, including a naturally aspirated V10 with displacement of 3.5 litres (code V1035), which Alfa Romeo had originally developed in 1986 for the Ligier Formula 1 team. The car was christened the SE048 SP - using Abarth's normal code name system - but was never used in racing, since Alfa Romeo had cancelled its involvement in the World Sportscar Championship, partly due to lack of interest on the part of the FIA. In the meantime, the chassis was equipped with a V12 engine provided by Ferrari.
Alfa Romeo 156 Crosswagon Q4 traction system (2004)
In 2004 Alfa Romeo assigned the badge "Q4" to its permanent all-wheel drive system featuring variable power distribution via a Torsen central differential. The Q4 traction system was used in the Alfa Romeo 156 Crosswagon, a variant of the Sportwagon with an extra 6.5 centimetres of ground clearance. In this model, during normal operation the Q4 traction system delivered more power to the rear axle: during acceleration, up to 80% of torque was transferred to the rear wheels. One advantage of the Q4 system was its compatibility with electronic safety systems, including anti-slip regulation (ASR) and stability control (which the Alfa Romeo brand called VDC).
The "cross-section" model exhibited in Germany, driven by electric motors and with lights explaining how the mechanics work, was produced for the launch campaign.
Wind-tunnel model of Alfa Romeo 155 V6 TI (1992)
With the Alfa Romeo 155 V6 TI, the Italian brand successfully competed in the German Tourism Championship (DTM) and the subsequent ITC championship series of races in the Nineties. The car made its track debut in 1993, when Alfa Romeo won the DTM championship against strong German competition and driver Nicola Larini won the drivers' title. The Alfa Romeo 155 V6 TI has a naturally aspirated V6 petrol engine with displacement of 2.5 litres, which in 1993 produced about 309 kW (420 HP). The model on display - which reproduces the car to scale 1:4 - was used in the wind tunnel for the aerodynamic tests.
Terna and FCA join forces for electric mobility. Trial of innovative services for V2G gets underway
A new technology lab is to be built in Turin: a demonstration fleet will test Vehicle-to-Grid to support the sustainability, safety and flexibility of Italy's national grid
Today in Turin, the CEO and General Manager of Terna, Luigi Ferraris, and the Chief Operating Officer of FCA in EMEA, Pietro Gorlier, signed a Memorandum of Understanding for the joint trialling of sustainability mobility services and technologies, such as Vehicle-to-Grid (V2G), which enables electric vehicles to interact with the grid via 'smart' charging infrastructure.
The partnership between the companies will involve the realisation at the Terna location in Turin of the E-mobility Lab, an innovative technology laboratory which will allow trials on the performances and capacities of electric cars for the provision of services to support the flexibility and stabilisation of the electricity grid, and their one-way and two-way interaction with the grid via a dedicated charging infrastructure. Feasibility studies will also be launched for an experimental demonstration fleet of electric cars connected to the grid via a V2G infrastructure, to be built in an area inside the FCA Mirafiori industrial complex.
When vehicles are connected to charging infrastructures, this will create a surge in power demand from the grid at some times of day. Smart management of charging via the V2G charging points will enable electric cars to support the management of the grid, supplying services intended to meet the needs for system flexibility. The capacity supplied by electric cars will help to stabilise the grid and, at the same time, to reduce the total cost of ownership of the car itself, thanks to the economic benefit deriving from the provision of these services to the grid.
"With this agreement, Terna confirms the central role of innovation and research into new technologies at the service of the energy transition in progress. Cooperation with a partner of excellence like FCA enables us to share the specific competences we have acquired, to develop solutions and new flexibility resources required to guarantee a more sustainable, efficient, reliable and safe electric system" declared Luigi Ferraris, Terna CEO and General Manager.
"The agreement with Terna forms part of a series of projects launched by FCA to support electric mobility. Vehicle-to-Grid technologies are an opportunity for optimising car operating costs to the benefit of motorists, and a genuine means of boosting the sustainability and further improving the performances of the electricity grid," commented Pietro Gorlier, FCA Chief Operating Officer in EMEA.
2019 FIA Formula One Singapore Airlines Singapore Grand Prix – Race – Sunday
Frédéric Vasseur, Team Principal Alfa Romeo Racing and CEO Sauber Motorsport AG:
"Finishing with one point in such a rollercoaster of a race is positive, but there is a bit of regret for how the night unfolded. Antonio ran an excellent race, hardly doing anything wrong, and had the Safety Car come out just a few laps earlier, we could have been talking about an incredible result for him. Antonio still managed to rescue a point despite a damaged car, but the feeling of "what if" remains. Kimi had also ran a very solid race, making up places from his starting position and looking set for points. Unfortunately he was caught in an accident with Kvyat when battling against degrading tyres and his race was over. In the end, a point is a point but we will be aiming for more in Sochi next week."
Kimi Räikkönen (car number 7):
Alfa Romeo Racing C38 (Chassis 06/Ferrari)
Fastest lap: 1:36.217.11
Tyres: New Medium (15 laps) - New Hards (34 laps)
"Not exactly the end of the race I was hoping for but it is what it is. My tyres were degrading and whilst I could manage to stay in position after the first restart, at the second the tyres were too cold and so I lost three positions and from then on I was struggling. The incident with Daniil Kvyat ended my race but I was going no where anyway. When I looked at the straight he was quite far behind, but when I was turning in I saw him in the corner of my eye but then it was too late to react. I saw the Stewards but I don't think that there will be any consequences."
Antonio Giovinazzi (car number 99):
Alfa Romeo Racing C38 (Chassis 04/Ferrari)
Fastest lap: 1:58.51.522
Tyres: New Medium (33 laps) - New Hards (2 laps) - New Soft (26 laps)
"It's was big battle of a race. I am happy with bringing home a point for me and the team, but I still have the feeling we could have finished higher up. We stretched our first stint on mediums longer than ideal, although it's easy to look back at it with the benefit of hindsight. Had we stopped earlier, we could have perhaps been ahead of Norris in P7. I was struggling at the end of the tyres' life and the clash with Daniel [Ricciardo] didn't help either, as I was left with damage to my front suspension for the rest of the race. The steering wheel pulled to one side and it was a real struggle, but I really wanted that point and I fought until the end for this position. Leading the race and fighting at the top against the Ferraris and Mercedes was a great feeling, and I hope someone at home took a screenshot of the standings at the time!"
Italy’s coach Roberto Mancini discovering in Turin the new Fiat 500X Sport
After the international presentation of the New Fiat 500X Sport last week at the Federal Technical Centre in Coverciano, today the coach of Italy's national Football Team, Roberto Mancini, was welcomed in Turin by Luca Napolitano, Head of EMEA Fiat and Abarth brands. The meeting was held in the historic Mirafiori plant, where Italy's coach discovered the new 500X Sport.